Nootie started in the USA by Lonnie Schwimmer and his wife. They were tired of trying different dog shampoos that smelled terrible and/or left their dogs coat flaky and dry. They thought if you can make great smelling, quality shampoos for people “Why not” for pets? They went on the develop a line of shampoo and spritz that offer long lasting, delicious scents as well as numerous benefits for your dog’s coat and skin. It was important to them that they used naturally derived ingredients such as Aloe and Oatmeal, Essential Fatty Acids, Rosemary and Jojoba oil that will leave your pet with a soft shiny coat and help a multitude of skin problems. Try all the delicious scents today! Made in the USA.