2020 A Year in Review


2020 was perhaps a challenging year, and while it's one many may be happy to forget, it is also important to look back and reflect on the positive happenings.

A year that has called for change and adaptation, we want to take the time before diving into 2021 head on, to share some of our more memorable moments throughout the year that we don't want to forget.

Click On Each Month To Find Out More

2020 Review Illustration 2020 Review Illustration Click On Each Month To Find Out More
Roseline Rose ArtOur first new line of 2020 was the introduction of the Rose Line Rose Art scissors, just one of many new additions to our catalogue despite the year that was to come!
Michael Shiels Chrisies Direct Brand Ambassador In February we brought Brand Ambassador Michael Shiels’ experience and knowledge to our YouTube channel to answer your top dog grooming questions.
Pawsh Perk infos March 2020 saw the launch of our exclusive loyalty programme 'Pawsh Perks' to reward our most loyal customers. We took our original Paw Points to the next level!
Covid-19 Grooming certificateWhen the first lockdown hit we had to think fast – how could we help pet owners maintain their dogs’ coats safely until groomers could re-open? The answer: Pet Packs!
Klarna PartnershipWe were delighted to partner with Klarna back in May so you could Groom Now, Pay Later! Split the cost in 3 or pay in full up to 30 days later - with no interest or fees!
Covid-19 Pet Grooming Certificate To help you adapt to the new and ever-changing normal we put together the latest information and created a certificate for all your customers to see.
Fit in 4 staff health In July our teams took part in a fit in 4: Body and Mind challenge to help achieve a more positive outlook when it came to our body and mind in a tough year!
Almost Home Ni Celebrating 'Dogust' - the unofficial birthday for all sheltered animals, we visited Almost Home NI and donated a collection of grooming products to assist in their daily tasks.
Groom Professional 2021 Appointment Planner We started thinking about 2021 and brought back our hugely popular planner - the only Groomer Specific appointment planner available!
Macmillan Cancer SupportThroughout October we took part in a range of fundraising activities, from bake sales to car washes, and raised an amazing £2445.24 for Macmillan Cancer Support.
Luminosa scissors The famous Black Dog Tag was back! Our hardworking and devoted team put in all the hours required to deliver everything you wanted from this shopping holiday!
Luminosa Scissors The year wasn’t over for us yet, with brand new scissor range Luminosa and our new Doodle focused shampoo range, all from Groom Professional.